The single most important aspect of any trade show display is the graphics. Even with the most innovative booth display on the market, a trade show exhibit with poorly designed graphics would look horrible. There are a few mistakes that many exhibitors make when designing trade show display graphics and these mistakes usually end up being very costly.
First, trade show graphics should signify who you are in some way. Visitors and attendees should be able to quickly figure out the name of your company based on your trade show display. Displays that are too simple or minimalistic often make the mistake of forgetting the purpose of exhibiting: to increase awareness of your company’s products and/or services.
Second, trade show graphics should contain very little text. Attendees will not look at your trade show display for more than a few seconds, so do not include more text than a person can read in only a few seconds. You are designing a trade show display, not a museum piece. Usually a trade show display looks best with a company name, logo, and tagline. Any text beyond that will probably be ignored.
Finally, use bold colors. It is important to separate yourself from the trade show displays that surround yours, so be sure that your booth is memorable. Trade show graphics should not be used twice at the same show. Believe it or not, visitors and attendees remember when they have seen the same booth before, and it is a good idea to give them something new every year.
We sell affordable trade show displays at Mod Displays. Every trade show booth we sell is durable, and comes with a lifetime guarantee. We think it is important to take as much worry and stress as possible out of purchasing trade show displays. Our experienced account executives will guide you through the process from start to finish. We also offer banner stands and tabletop displays, so be sure to check out our trade show display store for more information or to request a quote on trade show products.
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