Literature holders should be an important part of your trade show display. Trade show literature is one of the only things that exhibitors will take with them after the trade show is finished, so it is important to be sure that you have plenty of literature distributed in order to spread your company name and image.
Literature stands and literature holders vary in quality, size, and price. The general rule regarding literature holders is that they should fit within the overall scheme of your trade show booth. If you are attending a small show and you are using a tabletop trade show display, then an expensive literature holder would probably look out of place. However, if you are exhibiting in a 20’ x 20’ space and you have a modern, modular exhibit, then a simple brochure net would look cheap and inadequate to passing visitors and attendees. It is important to remember that a literature holder should fit well into the scheme of your display and complement the other trade show booth components.
Exhibitors almost always need more literature than they anticipate. At a well-attended trade show, it would not be unusual to hand out 10,000 brochures in a single day. Be sure you have plenty of literature on hand when your literature holder or literature stand runs out so that you can continually refill it for the duration of the show. Remember to keep a careful eye and make sure that they literature holder always looks full. Many exhibitors leave their literature stands unattended, which will cause people who want to leave with literature to leave empty handed.
We sell affordable trade show displays at Mod Displays. Every trade show booth we sell is durable, and comes with a lifetime guarantee. We think it is important to take as much worry and stress as possible out of purchasing trade show displays. Our experienced account executives will guide you through the process from start to finish. We also offer banner stands and tabletop displays, so be sure to check out our trade show display store for more information or to request a quote on trade show products.
Article Source: http://EzineArticles.com/?expert=Howard_Wiseman
http://EzineArticles.com/?Literature-Holders-and-Literature-Stands&id=678263